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Psychological ‘specialness spirals’ can make ordinary items feel like treasures – and may explain...

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Years ago, I bought a blouse at Target. That same day, I considered putting it on, but for no particular reason decided not to....

If Amazon buys Morrisons, it could be a win for consumers and a major...

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The share price of UK supermarket group Morrisons has jumped by over 30% after a US private equity firm made an offer to buy it for...

10 Best Stocking Stuffers 2025: Ultimate Gift Guide Under $50

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Finding the perfect small gifts that pack big smiles shouldn't drain your holiday budget. After testing over 200 products and analyzing 50,000+ customer reviews,...

5 Best Neon LED Rope Lights You Can Get For Yourself

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The market for LED lighting has countless options. So, it’s always confusing to select the one among all. And there is also no guarantee...

High street brands cannot rely on history and familiarity to survive — new research

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At a precarious time for the high street, a sense of brand heritage might be considered a great strength. The theory is that well known stores...