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Psychological ‘specialness spirals’ can make ordinary items feel like treasures – and may explain...

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Years ago, I bought a blouse at Target. That same day, I considered putting it on, but for no particular reason decided not to....

How to Create Highlights on Your Wig

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Highlights refer to hairpieces that are lighter than your hair’s natural color. For instance, if your base color is brown, you can highlight it...

How clothing giants Gap and Benetton once ruled the fashion high street

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In 1969, Don Fisher was having difficulty finding the right size of Levi’s jeans in traditional clothing stores. His solution was quite radical. Together...

High street brands cannot rely on history and familiarity to survive — new research

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At a precarious time for the high street, a sense of brand heritage might be considered a great strength. The theory is that well known stores...

A good job for robots, found – dealing with our embarrassing problems

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Many TV shows have a scene where a customer attempts to buy a potentially embarrassing product – a pornographic magazine perhaps or a diarrhoea...