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How clothing giants Gap and Benetton once ruled the fashion high street

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In 1969, Don Fisher was having difficulty finding the right size of Levi’s jeans in traditional clothing stores. His solution was quite radical. Together...

A good job for robots, found – dealing with our embarrassing problems

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Many TV shows have a scene where a customer attempts to buy a potentially embarrassing product – a pornographic magazine perhaps or a diarrhoea...

Reasons Why People Prefer Wig Bundles With Closure

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If you intend to wear your wig in a way that looks organic and blends easily with your natural hair, you need wig bundles...

Psychological ‘specialness spirals’ can make ordinary items feel like treasures – and may explain...

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Years ago, I bought a blouse at Target. That same day, I considered putting it on, but for no particular reason decided not to....

High street brands cannot rely on history and familiarity to survive — new research

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At a precarious time for the high street, a sense of brand heritage might be considered a great strength. The theory is that well known stores...