Recent Posts

The Best Baggy Jeans For Women To Buy This Year

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One of the reasons why baggy jeans are so popular is because they can be worn with just about anything. They’re also very comfortable...

How clothing giants Gap and Benetton once ruled the fashion high street

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In 1969, Don Fisher was having difficulty finding the right size of Levi’s jeans in traditional clothing stores. His solution was quite radical. Together...

5 Best Neon LED Rope Lights You Can Get For Yourself

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The market for LED lighting has countless options. So, it’s always confusing to select the one among all. And there is also no guarantee...

Psychological ‘specialness spirals’ can make ordinary items feel like treasures – and may explain...

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Years ago, I bought a blouse at Target. That same day, I considered putting it on, but for no particular reason decided not to....

High street brands cannot rely on history and familiarity to survive — new research

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At a precarious time for the high street, a sense of brand heritage might be considered a great strength. The theory is that well known stores...