Recent Posts

Psychological ‘specialness spirals’ can make ordinary items feel like treasures – and may explain...

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Years ago, I bought a blouse at Target. That same day, I considered putting it on, but for no particular reason decided not to....

If Amazon buys Morrisons, it could be a win for consumers and a major...

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The share price of UK supermarket group Morrisons has jumped by over 30% after a US private equity firm made an offer to buy it for...

Start Your Cleanings With The Power Of Pressure Washer

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We all know how hard it is to keep our homes clean the dirt and grime never seem to go away. With so much...

How to Create Highlights on Your Wig

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Highlights refer to hairpieces that are lighter than your hair’s natural color. For instance, if your base color is brown, you can highlight it...

High street brands cannot rely on history and familiarity to survive — new research

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At a precarious time for the high street, a sense of brand heritage might be considered a great strength. The theory is that well known stores...