Recent Posts
High street brands cannot rely on history and familiarity to survive — new research
At a precarious time for the high street, a sense of brand heritage might be considered a great strength. The theory is that well known stores...
Psychological ‘specialness spirals’ can make ordinary items feel like treasures – and may explain...
Years ago, I bought a blouse at Target. That same day, I considered putting it on, but for no particular reason decided not to....
How clothing giants Gap and Benetton once ruled the fashion high street
In 1969, Don Fisher was having difficulty finding the right size of Levi’s jeans in traditional clothing stores. His solution was quite radical. Together...
The Best Baggy Jeans For Women To Buy This Year
One of the reasons why baggy jeans are so popular is because they can be worn with just about anything. They’re also very comfortable...
10 Best Stocking Stuffers 2025: Ultimate Gift Guide Under $50
Finding the perfect small gifts that pack big smiles shouldn't drain your holiday budget. After testing over 200 products and analyzing 50,000+ customer reviews,...
