Recent Posts

How clothing giants Gap and Benetton once ruled the fashion high street

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In 1969, Don Fisher was having difficulty finding the right size of Levi’s jeans in traditional clothing stores. His solution was quite radical. Together...

If Amazon buys Morrisons, it could be a win for consumers and a major...

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The share price of UK supermarket group Morrisons has jumped by over 30% after a US private equity firm made an offer to buy it for...

High street brands cannot rely on history and familiarity to survive — new research

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At a precarious time for the high street, a sense of brand heritage might be considered a great strength. The theory is that well known stores...

Psychological ‘specialness spirals’ can make ordinary items feel like treasures – and may explain...

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Years ago, I bought a blouse at Target. That same day, I considered putting it on, but for no particular reason decided not to....

The Best Baggy Jeans For Women To Buy This Year

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One of the reasons why baggy jeans are so popular is because they can be worn with just about anything. They’re also very comfortable...