Recent Posts
Psychological ‘specialness spirals’ can make ordinary items feel like treasures – and may explain...
Years ago, I bought a blouse at Target. That same day, I considered putting it on, but for no particular reason decided not to....
The Best Baggy Jeans For Women To Buy This Year
One of the reasons why baggy jeans are so popular is because they can be worn with just about anything. They’re also very comfortable...
High street brands cannot rely on history and familiarity to survive — new research
At a precarious time for the high street, a sense of brand heritage might be considered a great strength. The theory is that well known stores...
If Amazon buys Morrisons, it could be a win for consumers and a major...
The share price of UK supermarket group Morrisons has jumped by over 30% after a US private equity firm made an offer to buy it for...
How clothing giants Gap and Benetton once ruled the fashion high street
In 1969, Don Fisher was having difficulty finding the right size of Levi’s jeans in traditional clothing stores. His solution was quite radical. Together...
