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Psychological ‘specialness spirals’ can make ordinary items feel like treasures – and may explain...

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Years ago, I bought a blouse at Target. That same day, I considered putting it on, but for no particular reason decided not to....

How clothing giants Gap and Benetton once ruled the fashion high street

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In 1969, Don Fisher was having difficulty finding the right size of Levi’s jeans in traditional clothing stores. His solution was quite radical. Together...

High street brands cannot rely on history and familiarity to survive — new research

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At a precarious time for the high street, a sense of brand heritage might be considered a great strength. The theory is that well known stores...

Reasons Why People Prefer Wig Bundles With Closure

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If you intend to wear your wig in a way that looks organic and blends easily with your natural hair, you need wig bundles...

The Best Baggy Jeans For Women To Buy This Year

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One of the reasons why baggy jeans are so popular is because they can be worn with just about anything. They’re also very comfortable...